Learner diary
Learner diary week one: D.I.S.T.I.N.C.T. We analysed a poster and picked out key it's feachers. Learner diary week two: - Brief (what is a media brief?) - Client (who or what is a client? who is the client for the brief you have been given?) - Audience engagement (what is meant by this term?) Brief: Is how you as a client outline your advertising media objectives, target audience(s), budget and other criteria to Client: A person or group that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc. a person who is receiving the benefits, services, etc., of a social welfare agency, a government bureau, etc. anyone under the patronage of another; a dependent. My client is east Norfolk sixth form college and is asking for help further promote the collage to potential students. Audience: People or market segment at whom an advertising message or campaign is aimed at. Learner diar...